Beschreibung If Then: How the Simulmatics Corporation Invented the Future (English Edition). Longlisted • National Book Award (Nonfiction)Shortlisted • Financial Times & McKinsey Business Book of the YearBest Books of Fall 2020: O, The Oprah Magazine, The Observer, Boston.comMost Anticipated Books of Fall 2020: TIMEA revelatory account of the Cold War origins of the data-mad, algorithmic twenty-first century, from the author of the acclaimed international bestseller These Truths.The Simulmatics Corporation, launched during the Cold War, mined data, targeted voters, manipulated consumers, destabilized politics, and disordered knowledge—decades before Facebook, Google, and Cambridge Analytica. Jill Lepore, best-selling author of These Truths, came across the company’s papers in MIT’s archives and set out to tell this forgotten history, the long-lost backstory to the methods, and the arrogance, of Silicon Valley.Founded in 1959 by some of the nation’s leading social scientists—“the best and the brightest, fatally brilliant, Icaruses with wings of feathers and wax, flying to the sun”—Simulmatics proposed to predict and manipulate the future by way of the computer simulation of human behavior. In summers, with their wives and children in tow, the company’s scientists met on the beach in Long Island under a geodesic, honeycombed dome, where they built a “People Machine” that aimed to model everything from buying a dishwasher to counterinsurgency to casting a vote. Deploying their “People Machine” from New York, Washington, Cambridge, and even Saigon, Simulmatics’ clients included the John F. Kennedy presidential campaign, the New York Times, the Department of Defense, and dozens of major manufacturers: Simulmatics had a hand in everything from political races to the Vietnam War to the Johnson administration’s ill-fated attempt to predict race riots. The company’s collapse was almost as rapid as its ascent, a collapse that involved failed marriages, a suspicious death, and bankruptcy. Exposed for false claims, and even accused of war crimes, it closed its doors in 1970 and all but vanished. Until Lepore came across the records of its remains.The scientists of Simulmatics believed they had invented “the A-bomb of the social sciences.” They did not predict that it would take decades to detonate, like a long-buried grenade. But, in the early years of the twenty-first century, that bomb did detonate, creating a world in which corporations collect data and model behavior and target messages about the most ordinary of decisions, leaving people all over the world, long before the global pandemic, crushed by feelings of helplessness. This history has a past; If Then is its cautionary tale.
If Then: How the Simulmatics Corporation Invented the ~ The scientists of Simulmatics believed they had invented “the A-bomb of the social sciences.” They did not predict that it would take decades to detonate, like a long-buried grenade. But, in the early years of the twenty-first century, that bomb did detonate, creating a world in which corporations collect data and model behavior and target messages about the most ordinary of decisions .
If Then: How the Simulmatics Corporation Invented the ~ If Then: How the Simulmatics Corporation Invented the Future (English Edition) eBook: Lepore, Jill: : Kindle-Shop Wählen Sie Ihre Cookie-Einstellungen Wir verwenden Cookies und ähnliche Tools, um Ihr Einkaufserlebnis zu verbessern, um unsere Dienste anzubieten, um zu verstehen, wie die Kunden unsere Dienste nutzen, damit wir Verbesserungen vornehmen können, und um Werbung anzuzeigen.
'If Then' Author Jill Lepore Traces The Genesis Of Data ~ In If Then, historian Jill Lepore tells the story of Simulmatics. Founded in 1959, the company's "people machine" used a computer program to predict the impact of various political messages.
Suchergebnis auf für: Jill Lepore: Bücher ~ If Then: How the Simulmatics Corporation Invented the Future. von Jill Lepore / 15. September 2020 . 4,5 von 5 Sternen 104. Gebundenes Buch 17,99 € 17,99 € Lieferung bis Dienstag, 10. November. GRATIS Versand durch . Kindle Audible Hörbuch 0,00 € 0,00 € 28,95 € 28,95€ im Audible-Probemonat. Dieses Amerika: Manifest für eine bessere Nation: Manifest fr eine bessere Nation .
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Long Before Cambridge Analytica, Simulmatics Linked Data ~ If Then: How the Simulmatics Corporation Invented the Future, by Jill Lepore Liveright It's a big election year, and one party's candidate is the successor to a popular two-term president.
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15 Books to Watch For in September - The New York Times ~ ‘If Then: How the Simulmatics Corporation Invented the Future,’ by Jill Lepore (Liveright, Sept. 15) Starting in 1959, a team of social scientists began work on the “People Machine .
: IfThen: Algorithmic Power and Politics ~ "Taina Bucher's If.Then: Algorithmic Power and Politics is delightful: she presents multiple engaging critiques about algorithms while simultaneously addressing contemporary issues like fake news, news feeds, and technology "black boxes." Her writing is intellectually interesting and exciting . pleasurable and impressive scholarship. She models excellence, and Bucher shows how we can do .
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