Beschreibung BadMen: How Advertising Went From A Minor Annoyance To A Major Menace (English Edition). Nominated for "Marketing Book of the Year." A frightening and highly entertaining look into the hidden, corrupt, and dangerous world of online advertising where billions of dollars are being stolen; personal information about us is being collected and sold 24-hours a day; and important principles of a free society are being undermined.
BadMen: How Advertising Went From A Minor Annoyance To A ~ BadMen: How Advertising Went From A Minor Annoyance To A Major Menace (English Edition) eBook: Hoffman, Bob: : Kindle-Shop
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BadMen: How Advertising Went From A Minor Annoyance To A ~ BadMen is exactly the work Hoffman describes in the introduction: a small hysterical book not meant to be an even-handed or comprehensive look at online advertising. The book was interesting, as I was completely unfamiliar with the subject but not particularly informative (there is ad-fraud and the industry's practices are questionable? i could have guessed that). I would have preferred a book .
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BadMen: How Advertising Went From A Minor Annoyance To A ~ Advertising For Skeptics A bounty of heretical, unpopular, and aberrant thoughts about the ad industry. Bob Hoffman, author of #1 sellers BadMen and Laughing@Advertising looks at advertising's decade of delusion and comes away a skeptic.
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