Beschreibung The Big Moo: Stop Trying to Be Perfect and Start Being Remarkable. Most organizations are stuck in a rut. On one hand, they understand all the good things that will come with growth. On the other, they're petrified that growth means change, and change means risk, and risk means death. Nobody wants to screw up and ruin a good thing, so most companies (and individuals) just keep trying to be perfect at the things they've always done. In 2003, Seth Godin's Purple Cow challenged organizations to become remarkable: to drive growth by standing out in a world full of brown cows. It struck a huge chord and stayed on the Business Week best seller list for nearly two years. You can hear countless brainstorming meetings where people refer to purple cows and say things like, "That's not good enough. We need to create a big moo!" But how do you create a big moo, an insight so astounding that people can't help but remark on it, like digital TV recording (TiVo) or overnight shipping (FedEx), or the world's best vacuum cleaner (Dyson)? Godin worked with 32 of the world's smartest thinkers to answer this critical question. And the team, with the likes of Tom Peters, Malcolm Gladwell, Guy Kawasaki, Mark Cuban, Robyn Waters, Dave Balter, Red Maxwell, and Randall Rothenberg on board, created an incredibly useful audiobook that's fun to listen to and perfect for groups to share, discuss, and apply. The Big Moo is a simple audiobook in the tradition of Fish and Don't Sweat the Small Stuff. Instead of lecturing you, it tells stories that stick to your ribs and light your fire. It will help you to create a culture that consistently delivers remarkable innovations.
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The Big Moo: Stop Trying to Be Perfect and Start Being ~ The Big Moo: Stop Trying to Be Perfect and Start Being Remarkable. The Big Moo: Stop Trying to Be Perfect and Start Being Remarkable by The Group of 33, Seth Godin, Seth Godin, Andy Sernovitz, Mitch Joel, Jay Conrad Levinson, Tim Sanders, John Jantsch, Guy Kawasaki, Bo Burlingham, Scott Stratten ==== DOWNLOAD: is.gd/Bi5XB2 ====
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Seth Godin â Wikipedia ~ Sein Buch Free Prize Inside war 2004 auf der Liste der 10 Business . Transform Your Business by Being Remarkable, Portfolio 2003; Free Prize Inside!: The Next Big Marketing Idea , Penguin books USA 2004; All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World, Portfolio 2005; The Big Moo: Stop Trying to be Perfect and Start Being Remarkable, Portfolio 2005; Small .
The Big Moo - Wikipedia ~ The Big Moo: Stop Trying to be Perfect and Start Being Remarkable (2005) is a collection of short essays on marketing. The essays were written by 32 different well-known authors in the field. They included Tom Peters, Malcolm Gladwell, Guy Kawasaki, Mark Cuban, and Dan Pink. The specific author of each essay, however, was not identified. The book's editor,
All Marketers Are Liars - Wikipedia ~ The Big Moo: Stop Trying to be Perfect and Start Being Remarkable All Marketers Are Liars: The Power of Telling Authentic Stories in a Low Trust World (2005) is the seventh published book by Seth Godin , and the third in a series of books on 21st century marketing, following Purple Cow and Free Prize Inside .
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