Beschreibung Leap: How to Thrive in a World Where Everything Can Be Copied. Every business faces the existential threat of competitors producing cheaper copies. Even patent filings, market dominance and financial resources can't shield them from copycats. So what can we do -- and, what can we learn from companies that have endured and even prospered for centuries despite copycat competition? In a book of narrative history and practical strategy, IMD professor of management and innovation Howard Yu shows that succeeding in today's marketplace is no longer just a matter of mastering copycat tactics, companies also need to leap across knowledge disciplines, and to reimagine how a product is made or a service is delivered. This proven tactic can protect a company from being overtaken by new (and often foreign) copycat competitors. Using riveting case studies of successful leaps and tragic falls, Yu illustrates five principles to success that span a wide range of industries, countries, and eras. Learn about how P&G in the 19th century made the leap from handcrafted soaps and candles to mass production of its signature brand Ivory, leaped into the new fields of consumer psychology and advertising, then leaped again, at the risk of cannibalizing its core product, into synthetic detergents and won with Tide in 1946. Learn about how Novartis and other pharma pioneers stayed ahead by making leaps from chemistry to microbiology to genomics in drug discovery; and how forward-thinking companies, including China's largest social media app -- WeChat, Tokyo-based Internet service provider Recruit Holdings, and Illinois-headquartered John Deere are leaping ahead by leveraging the emergence of ubiquitous connectivity, the inexorable rise of intelligent machines, and the rising importance of managerial creativity. Outlasting competition is difficult; doing so over decades or a century is nearly impossible -- unless one leaps. Ultimately, Leap is a manifesto for how pioneering companies can endure and prosper in a world of constant change and inevitable copycats.
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Leap: How to Thrive in a World Where Everything Can Be ~ Leap: How to Thrive in a World Where Everything Can Be Copied (Hörbuch-Download): : Howard Yu, Feodor Chin, Hachette Audio: Audible Audiobooks
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Leap - How to Thrive in a World Where Everything Can Be ~ This proven tactic can protect a company from being overtaken by new (and often foreign) copycat competitors.Using riveting case studies of successful leaps and tragic falls, Yu illustrates five principles to success that span a wide range of industries, countries, and eras. Learn about how P&G in the 19th century made the leap from handcrafted soaps and candles to mass production of its .
[PDF] Leap: How to Thrive in a World Where Everything Can ~ Lesen oder Herunterladen Leap: How to Thrive in a World Where Everything Can Be Copied Buchen mit Howard Yu. Es ist eines der Bestseller-Bücher in diesem Monat. Verfügbar in den Formaten PDF, EPUB, MOBI, KINDLE, E-BOOK und AUDIOBOOK. Leap: How to Thrive in a World Where Everything Can Be Copied by Howard Yu. Book Detail: Category: Book
Leap: How to Thrive in a World Where Everything Can Be Copied ~ Please Read Notes: Brand New, International Softcover Edition, Printed in black and white pages, minor self wear on the cover or pages, Sale restriction may be printed on the book, but Book name, contents, and author are exactly same as Hardcover Edition. Fast delivery through DHL/FedEx express.
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How to Thrive in a World Where Everything Can Be Copied ~ Excerpted from Leap: How to Thrive in a World Where Everything Can Be Copied (Public Affairs, June 12, 2018). Outlast your competition and thrive in an ever-changing world. In Leap, Howard Yu .
Leap: How to Thrive in a World Where Everything Can Be ~ : Leap: How to Thrive in a World Where Everything Can Be Copied (9781610398817): Yu, Howard: Books . Get your Kindle here, or download a FREE Kindle Reading App. Videos. Page 1 of 1 Start Over Page 1 of 1. Previous page. Videos for this product. 1:03 . Click to play video . Leap: How to Thrive in a World Where Everything Can Be Copied . Merchant Video. Next page. Upload your video .
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