Beschreibung Appetite for Profit: How the Food Industry Undermines Our Health and How to Fight Back. The United States is currently embroiled in a national debate over the growing public health crisis caused by poor diet. People are starting to ask who is to blame and how can we fix the problem, especially among children. Major food companies are responding with a massive public relations campaign. These companies, including McDonald's, Coca-Cola, Kraft, and General Mills, are increasingly on the defensive. In response, they pretend to sell healthier food and otherwise position themselves as "part of the solution." Yet they continue to lobby against commonsense nutrition policies. Appetite for Profit exposes this hypocrisy and explains how to fight back by offering reliable resources. Readers will learn how to spot the PR and how to organize to improve food in schools and elsewhere. For the first time, author Michele Simon explains why we cannot trust food corporations to "do the right thing." She describes the local battles of going up against the powerful food lobbies and offers a comprehensive guide to the public relations, front groups, and lobbying tactics that food companies employ to trick the American public. Simon also provides an entertaining glossary that explains corporate rhetoric, including phrases like "better-for-you foods" and "frivolous lawsuit."
Appetite for Profit: How the Food Industry Undermines Our ~ Appetite for Profit: How the Food Industry Undermines Our Health and How to Fight Back / Simon, Michele / ISBN: 9781560259329 / Kostenloser Versand für alle Bücher mit Versand und Verkauf duch .
Appetite for Profit: How the food industry undermines our ~ Appetite for Profit exposes this hypocrisy and explains how to fight back by offering reliable resources. Readers will learn how to spot the PR and how to organize to improve food in schools and elsewhere. For the first time, author Michele Simon explains why we cannot trust food corporations to "do the right thing." She describes the local battles of going up against the powerful food lobbies .
Appetite for Profit: How the Food Industry Undermines Our ~ Appetite for Profit: How the Food Industry Undermines Our Health and How to Fight Back - Kindle edition by Simon, Michele. Download it once and read it on your Kindle device, PC, phones or tablets. Use features like bookmarks, note taking and highlighting while reading Appetite for Profit: How the Food Industry Undermines Our Health and How to Fight Back.
Appetite for Profit: How the Food Industry Undermines Our ~ Appetite for Profit describes food industry lobbying, front groups, and other tactics that operate to undermine nutrition policy in schools and elsewhere. It explains how to counter attack. Additionally, this book tells how to see through corporate promises; illustrates the importance of rhetoric to control the debate; informs how to respond; celebrates the unsung heroes in the fight; and .
Appetite for Profit: How the Food Industry Undermines Our ~ Appetite for Profit: How the Food Industry Undermines Our Health and How to Fight Back Yale Medicine , 2007 - Autumn by Michele Simon, M.P.H. ’90 (Nation Books) This book provides a guide to the public relations techniques, front groups and lobbying tactics that food companies employ to market junk foods, especially to children.
Appetite for Profit: How the Food Industry Undermines Our ~ I was hesitant to buy Appetite for Profit: How the Food Industry Undermines Our Health and How to Fight Backthis release based on some of the reviews but finally decided to pull the trigger. This book seemed like the only official publication that was going to give me that so I finally bought it.
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Appetite for Profit: How the Food Industry Undermines Our ~ Appetite for Profit (Paperback) How the Food Industry Undermines Our Health and How to Fight Back. By Michele Simon. Bold Type Books, 9781560259329, 416pp. Publication Date: October 20, 2006. List Price: 19.99* * Individual store prices may vary. Description. The United States is currently embroiled in a national debate over the growing public health crisis caused by poor diet. People are .
Appetite for Profit: How the Food Industry Undermines Our ~ Instead its a book-long rant about how the food industry has no interest in public health and in fact is working against public health often with the support of the government. The title promises "how to fight back" but I couldn't find much, except for 2 pages at the end of the book listing places where you can talk about the problem (which doesn't seem like much of a fight back).
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Appetite for Profit by Simon, Michele (ebook) ~ Appetite for Profit: How the Food Industry Undermines Our Health and How to Fight Back by Michele Simon. The United States is currently embroiled in a national debate over the growing public health crisis caused by poor diet. People are starting to ask who is to blame and how can we fix the problem, especially among children. Major food companies are responding with a massive public relations .
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