Beschreibung Plug Your Book! Online Book Marketing for Authors: Online Book Marketing for Authors, Book Publicity Through Social Networking. > Get massive exposure for your book, no special computer skills needed -- trade published or self published, fiction or nonfiction > Discover why authors fail with paid advertising, pay-per-click, fee-based reviews, and "bestseller" campaigns > Blog to connect with readers, driving them to Amazon and bookstores > Boost your visibility with Google, use MySpace for viral marketing > Ignite word of mouth with Web social networks > Capitalize on peer content and "amateur" book reviews Here's what the experts say about this book: "A wealth of ideas for making your book stand out, including many techniques for Internet buzz you won't find elsewhere." -- Jane Corn, Amazon.com Top Reviewer "I spent two years building up skills to market my books Earthcore and Ancestor online, and I can tell you right now that Plug Your Book would have saved me MONTHS of time. I bought this book just to make sure I wasn't missing anything, but it blew me away." -- Scott Sigler, # 1 bestselling author "An amazingly rich collection of cutting-edge promotional tactics and strategies. Makes most other books about online publicity look sickly." -- Aaron Shepard, author: Aiming at Amazon "...The one book every author needs to read. I don't care if you're writing a computer book, a science fiction novel or the next great self-help guide, you need to get copy of Steve Weber's Plug Your Book!" - Joe Wikert, executive publisher, John Wiley & Sons "Practical, pragmatic, low-cost ideas for promoting the heck out of your own book, whether it's fiction, nonfiction, technical, business or anything else." -- Dave Taylor, author: 'Growing Your Business with Google' "I've worked with most of America's largest book publishers, helping many of them build online marketing departments. I've worked for authors too. Plug Your Book is the new training manual." -- Steve O'Keefe, author: 'Publicity on the Internet' "...Plug Your Book reveals the most effective and least expensive tools to promote your titles and to increase your exposure. It's the best book on online marketing I have ever read, and I read quite a few in the course of my consulting practice with small presses." -- Marion Gropen, president, Gropen Associates Here's what's inside the book: ... Taking control of your book sales; Electric word of mouth; Amazon's `long tail;' Personalized bookstores; Book recommendation effectiveness ... Amazon Bestseller Campaigns; How Bestseller Campaigns work; Haywired recommendations ... Amateur book reviews; Credibility through peers; Amazon Top Reviewers; Negative reviews; Posting trade reviews on Amazon; Fee-based book reviews ... Building your author Web site; A survey of author Web sites; Your online press kit; Multimedia for books; Podcasting for publicity; When to launch your site ... Blogging for authors; Connecting with readers; Blog comments: pros and cons; Blogging categories; Over the long haul; Blog-to-e-mail service ... Social networking; MySpace: Not just for kids; Facebook; Create your own group; Other places on MySpace; More social-networking sites ... Tag - You're it!; Personal book tagging; Amazon tags; Amazon Media Library; LibraryThing; Tag-based marketing ... Advanced Amazon tools; Buy X, Get Y; Free paired placement; Single New Product e-mails; Amazon Connect; Listmania; So You'd Like to . . . guides; Search Inside the Book; Statistically Improbable Phrases; Writing book reviews; Amapedia; Customer discussions; BookSurge; Your Amazon profile --
Marketing Your Book for Self-Publishers and Indie Authors ~ Authors might derive their success from online traffic keyword strategies, others through their online social media following, while others still become experts in their niche fields such as, for instance, independent book publishing. And some find their readers by putting their books on library, bookstore, or even grocery store shelves, or by peddling their books in backrooms of workshops .
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10 Social Media Strategies Successful Authors Use to Sell ~ Social media is one of the most powerful ways to get your writing into the hands of readers. Here are 10 strategies successful writers use.
Social Media vs. Social Networking / HuffPost ~ Author of Online Marketing for Busy Authors. Social Media vs. Social Networking. 10/02/2013 04:10 pm ET Updated Dec 02, 2013 Although most of us use the terms interchangeably, there is a difference between social media and social networking. For me, understanding the distinctions was a big aha moment. To develop a comprehensive and effective digital marketing strategy, it is helpful (even .
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Online Social Networks and Media - Journal - Elsevier ~ Online Social Networks and Media (OSNEM) are one of the most disruptive communication platforms of the last 15 years with high socio-economic value. Nowadays, OSNEM are regularly used by billions of users to interact, and they are key platforms for (among others) content and opinion dissemination, social and professional networking, recommendations, scouting, alerting, and political campaigns.
Publicity: What Is It? - The Balance Small Business ~ Publicity raises awareness of your business, and can often be generated for free. Publicity is different from marketing; it's general and doesn't carry a specific message. Marketing is promoting your product or service. You can generate publicity through social media, product placements, strategic partnerships, and promotional swag.
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Peter Lang specializes in the Humanities and Social ~ Marketing your book; What our authors say; Contact us; News; About us. Peter Lang Publishing; Board of Directors; Global Management Team; Publishing Offices; My Content (0) My Searches (0) Cart (0) Peter Lang specializes in the Humanities and Social Sciences, covering the complete publication spectrum from monographs to student textbooks. Browse Subjects Browse Series Browse Journals .
Marketing and strategy models and concepts ~ If you want to improve your operations and expand your business, or you want to achieve any other objective, Gap analysis is the best marketing and strategy tool. Product market expansion grid â A synonym to the Ansoffâs matrix, the product market expansion grid helps marketers decide whether to expand products, or expand market or to adopt an altogether different tactic.
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12 Strategic Ways to Use Pinterest Marketing - https ~ Very smart Pinterest marketing! Letâs look at some smart ways to use Pinterest for marketing. Are you wondering how you can use Pinterest to market your small business, company, blog, or to promote your next book or product? Visual marketing on Pinterest is a low-key, self-paced way to reach people and get the word out.
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89+ Book Marketing Ideas That Will Change Your Life ~ At Author Media, we've compiled a list of 89+ book marketing ideas that will change your life, build your brand, and sell your book.
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Online Permission 2020 - Harper Academic ~ If you are an author who would like to do a recorded or live reading of your HarperCollins book: We are granting you permission to read your HarperCollins titles online through June 30, 2021. These virtual readings may be streamed live via digital platforms, or if recorded, posted in closed educational platforms. If a closed platform is unavailable, recorded videos of readings may be uploaded .
Industrial Marketing Management - Journal - Elsevier ~ Industrial Marketing Management is the leading outlet for theoretical, empirical, and case-based research geared to the needs of marketing scholars and practitioners researching and working in industrial and business-to-business markets.As a signature feature, Industrial Marketing Management strives for a balance of theory and practical applications in all its articles.
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