Beschreibung Simon, B: Everything but the Coffee: Learning about America from Starbucks. Everything but the Coffee casts a fresh eye on the world's most famous coffee company, looking beyond baristas, movie cameos, and Paul McCartney CDs to understand what Starbucks can tell us about America. Bryant Simon visited hundreds of Starbucks around the world to ask, Why did Starbucks take hold so quickly with consumers? What did it seem to provide over and above a decent cup of coffee? Why at the moment of Starbucks' profit-generating peak did the company lose its way, leaving observers baffled about how it might regain its customers and its cultural significance? Everything but the Coffee probes the company's psychological, emotional, political, and sociological power to discover how Starbucks' explosive success and rapid deflation exemplify American culture at this historical moment. Most importantly, it shows that Starbucks speaks to a deeply felt American need for predictability and class standing, community and authenticity, revealing that Starbucks' appeal lies not in the product it sells but in the easily consumed identity it offers.
Everything but the Coffee by Bryant Simon - Paperback ~ “Everything but the Coffee presents Starbucks as a jumping off point for the cultural anxieties and sensibilities that have come to define America since the ‘90s. Presented in a clear, concise and accessible manner, Simon guides the reader along an entire journey through middle-class America that will leave you wondering how a simple cup of coffee could ever mean so much.” —Sebastian Buzzalino Beat Route
Everything but the Coffee: Learning about America from ~ Everything but the Coffee: Learning about America from Starbucks - Kindle edition by Simon, Bryant. Download it once and read it on your Kindle device, PC, phones or tablets. Use features like bookmarks, note taking and highlighting while reading Everything but the Coffee: Learning about America from Starbucks.
Everything but the Coffee: Learning about America from ~ Bryant Simon, the author of "Boardwalk of Dreams: Atlantic City and the Fate of Urban America," has written another compelling book about a once beloved, now declining, American institution in "Everything But the Coffee: Learning About America from Starbucks." From its inception in the early 1970s to today, Simon traces the rise and fall of Starbucks, not only as a company and business venture .
Everything but the Coffee: Learning about America from ~ Everything but the Coffee: Learning about America from Starbucks / Bryant Simon / download / B–OK. Download books for free. Find books
Everything But the Coffee: Learning about America from ~ Everything But the Coffee: Learning about America from Starbucks Bryant Simon, Author University of California Press $25.95 (304p) ISBN 978-0-520-26106-8 Buy this book
Everything but the Coffee: Learning about America from ~ Everything but the Coffee probes the company's psychological, emotional, political, and sociological power to discover how Starbucks' explosive success and rapid deflation exemplify American culture at this historical moment. Most importantly, it shows that Starbucks speaks to a deeply felt American need for predictability and class standing, community and authenticity, revealing that .
Everything but the Coffee: Learning about America from ~ Everything but the Coffee casts a fresh eye on the world's most famous coffee company, looking beyond baristas, movie cameos, and Paul McCartney CDs to understand what Starbucks can tell us about America. Bryant Simon visited hundreds of Starbucks around the world to ask, Why did Starbucks take hold so quickly with consumers?
Everything but the coffee : learning about America from ~ "Everything but the Coffee" casts a fresh eye on the world's most famous coffee company, looking beyond baristas, movie cameos, and Paul McCartney CDs to understand what Starbucks can tell us about America. Bryant Simon visited hundreds of Starbucks around the world to ask, Why did Starbucks take hold so quickly with consumers? What did it seem to provide over and above a decent cup of coffee .
: Customer reviews: Everything but the Coffee ~ Bryant Simon, the author of "Boardwalk of Dreams: Atlantic City and the Fate of Urban America," has written another compelling book about a once beloved, now declining, American institution in "Everything But the Coffee: Learning About America from Starbucks." From its inception in the early 1970s to today, Simon traces the rise and fall of Starbucks, not only as a company and business venture .
Company Information / Starbucks Coffee Company ~ He left Starbucks for a short period of time to start his own Il Giornale coffeehouses and returned in August 1987 to purchase Starbucks with the help of local investors. From the beginning, Starbucks set out to be a different kind of company. One that not only celebrated coffee and the rich tradition, but that also brought a feeling of connection.
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